Ahmed's CV
Ahmed Asfari
Event & Activation Project Manager
Profile summary
Experienced Event and Activation Project Manager with 8 years of expertise in technical production, site operations, and vendor coordination across the GCC. Resulted in ability to deliver high-profile activations, automotive reveals, and large-scale exhibitions with a focus on technical precision and safety. Committed to executing complex live events through cross-cultural team leadership and rigorous operational planning.
Career highlights
Event Production: Managed technical production and audio, video, and lighting coordination for the Porsche Macan Electric reveal at KAFD for 250+ VVIP guests.
Operations Management: Delivered PWRS, managing on-site technical operations for 30+ imported vehicles and four simultaneous activations during Ramadan.
Team Leadership: Co-managed an exclusive 2-day Lamborghini driving experience at Jeddah Circuit, overseeing circuit safety and site logistics with a 3-person team.
Key skills
Professional experience
Directed technical production and operational delivery for luxury automotive and high-profile government events, overseeing budgets up to SAR 4,000,000, vendor negotiations, and multi-disciplinary teams across 100+ large-scale productions.
- Managed technical production and audio, video, and lighting coordination for the Porsche Macan Electric reveal at KAFD for 250+ VVIP guests.
- Delivered PWRS, managing on-site technical operations for 30+ imported vehicles and four simultaneous activations during Ramadan.
- Co-managed an exclusive 2-day Lamborghini driving experience at Jeddah Circuit, overseeing circuit safety and site logistics with a 3-person team.
- Executed technical production for the Dream of the Desert luxury train launch at KAAIC under strict royal security and protocol levels.
Shaped client service workflows, steering full delivery lifecycles for agency accounts while coordinating technical requirements, AV setups, and vendor partnerships across multiple regional venues.
- Executed full event production for the ZATCA Conference 2023 at the Ritz-Carlton Riyadh, expanding the agency portfolio into government-sector engagements.
- Managed LED screen installations, processor configurations, cabling, calibration, and content playback programming through Resolume.
- Handled electrical compliance checks, audiovisual systems, and lighting operations alongside technical teams and external suppliers.
Directed live installations and manufacturing operations, overseeing production workflows from management briefs to site execution. Handled organizer permissions and maintained quality standards using Resolume Arena, AutoCAD 2D, and Smartsheet.
- Managed on-site installation teams and coordinated venue permitting to confirm site readiness before build commencement.
- Communicated directly with clients on-site during installation phases to capture feedback and execute immediate adjustments.
Education
Mechatronics Engineering
- Manama, Bahrain - engineering foundation directly applied to AV/lighting systems, electrical compliance, and technical installation oversight.
Languages
Arabic · Native
English · Professional